Privatrösterei Concelia is a traditional family coffee roastery in Munich. The shop sells its own coffees alongside partner products, including the official TSV 1860 München coffee. Coffee is sold by weight, and that is exactly what makes the technical build unusual.
Concelia is a Munich coffee roastery with premium coffee specialities and a brand world of its own.
For Concelia we develop social media concepts, produce photo and video content and create regular material for Instagram.
The aim is to make the brand identity visible, present the products at the quality they deserve and grow the community sustainably.
Shopify is built for classic product variants such as colour and size. Kilogram-based pricing with correct price display per weight option is not a standard feature. It requires custom Liquid and JavaScript development.
We built a custom Shopify theme with a brand-led design and implemented the weight logic entirely from scratch.
What we delivered:
Concelia Coffee shows that a simple requirement like “sell by weight” sometimes needs a carefully thought-through technical solution. The result is a shop that works the way the roastery itself sells.
