Wani Cakes is a US food brand from Detroit selling chilled, high-protein snack cups. When they came to us a website already existed, but it matched neither the concept nor the way customers were actually meant to buy the product.
We rebuilt everything. What other companies spread across six or seven specialist agencies, we delivered as a single team from Munich, from the first idea to the running campaign.
Wani Cakes is a US snack brand making protein-rich cakes and snacks. Together we are building a social media strategy that positions the brand in the market and shows the products off authentically.
From content planning through the design of posts and reels to creative brand communication, we look after the entire social media presence.
Establishing a new food brand in the fiercely competitive US market takes more than an online shop. It takes a compelling brand story, professional content that makes people hungry, a conversion-focused platform, and ad campaigns that win new customers from day one.
Concept & strategy: Before we wrote a single line of code, we analysed the target audience and positioned Wani Cakes in the US market. Only once the concept was clear did we start building.
Photo & video shoot: We conceived, shot and produced the complete product and lifestyle imagery in-house. That content now runs across the shop, social media and every ad.
What we delivered:
When strategy, design, development, content and marketing come from different agencies, friction creeps in. Briefings get lost, messaging gets diluted. For Wani Cakes the entire team sat under one roof: strategists, developers, photographers, marketers. Everyone knew the product, everyone knew the vision.
Wani Cakes shows what full service really means here: not passing tasks along, but being able to deliver every piece of the puzzle ourselves at an excellent standard. From concept through the shoot and the custom code to the marketing. All from one team. All from Munich.
