Melanie Plaskuda had expertise but no brand to make it visible. We built the entire presence: logo, corporate identity, business stationery, a photo and video shoot, and a professional website, all from one place and all of a piece.
A first digital presence is difficult precisely because there is nothing to build on. There was no logo, no visual language, no image material, and therefore no basis for a website meant to be more than an address online. Everything had to come into being at once and still fit together.
We started with the brand, not the website. Logo and corporate identity came first, and from those the stationery design and the visual language for the photo and video shoot. Only with that foundation in place did we build the site, so every element carries the same signature.
The material we produced replaces stock photography entirely: the presence shows the actual person, not an interchangeable backdrop.
When brand, imagery and website are created in a single pass, the result feels grown rather than assembled. Melanie Plaskuda is now visible online, with a presence that reflects her personality and expertise authentically.
